Requirements in detail
You need a registered word or figurative trademark (DPMA, EUIPO or USPTO). A trademark registration costs 290–600 €, takes 4–6 months.
Guide · Migration
How do I get Amazon Brand Registry for video upload?
Brand Registry is Amazon’s prerequisite for brand benefits — including direct video upload via the SP-API. Here’s the route.
TL;DR
- A registered trademark (DE/EU/US) is required.
- The application takes about 2–6 weeks.
- Without Brand Registry: video only via A+ Content (manual).
- Buust uses Brand Registry for auto-upload.
FAQ
Common questions
Do I need a lawyer for Brand Registry?+
Not necessarily — you can file the registration itself online at the DPMA. We recommend a lawyer for conflicting trademarks or international classes.
Related guides
Amazon
How do I create a product video for Amazon?
How to create an Amazon-compliant product video (spec, aspect, audio) and upload it straight through the Seller Central API.
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