Guide · Social

How do I create a product video for TikTok?

TikTok has turned into a sales machine for marketplace sellers — above all through TikTok Shop and bio-link clicks. This guide shows you how to build product videos without a camera and post them on a schedule.

TL;DR

Format 9:16, MP4, up to 287.6 MB, max. 10 minutes — in reality 15–35 seconds is ideal.
Trending sounds are a massive reach lever.
TikTok Shop links the video straight to the product — if you’re eligible.
Buust posts automatically after approval and creates a click tracker to the product page.

Format and technical specs

TikTok favours 9:16, MP4 with H.264, resolution 1,080 × 1,920. Other formats do play, but they’re disadvantaged by the algorithm.

Trending-sound strategy

For many sellers, trending audio brings 3–10× more reach. Buust renders the visual muted — you swap the sound for a trending track in the TikTok app shortly before posting.

TikTok Shop

If you have access to TikTok Shop, you can tag products directly in the video — the buyer orders without leaving TikTok. Buust supports the setup as soon as TikTok Shop is available in your market.

FAQ

Common questions

How often should I post?+

Marketplace sellers with good output post once a day per account. Buust can fill the posting plan automatically as soon as there are enough listings.

Are burnt-in subtitles a must?+

Recommended — 60 % of TikTok users scroll without sound. Buust can optionally render subtitles as a text overlay.

Related guides

Social

How do I create a product video for Instagram?

How to build a 9:16 reel for Instagram from your eBay/Shopify images and publish it on a schedule via the Buust social modules.

Read

Format

Which format do I need for a product video?

Vertical, square or wide — which aspect ratio for eBay, Shopify, Amazon, Etsy and social? A decision cheatsheet.

Read

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