Why “+300 %” claims are usually nonsense
Most of the quoted numbers come from tool marketing — they often measure engagement (scroll depth), not conversion. Real conversion lifts per listing sit between 5 and 35 %, depending on category and competition.
A/B test in Buust
From Pro you can test two video variants against each other per listing and decide, based on real sales, which one stays. Data-driven instead of gut feeling.