Guide · Etsy

How do I create a product video for Etsy?

Etsy heavily pushes listings with a video in the “You may also like” carousel and in search. This guide shows you how to build your first reel, meet the technical specs and automate the upload.

TL;DR

Etsy accepts MP4 up to 100 MB, max. 60 seconds long, no audio needed.
The algorithm rewards listings with a video → more visibility in “Popular now”.
Ideal: 15–30 seconds, no audio (the Etsy gallery plays muted).
A single listing image is enough — Buust animates it.

Why Etsy favours videos

In 2023 Etsy publicly stated that it ranks listings with a video higher in search. In practice that means: a reel typically lifts your listing 1–3 places up the search results — and for niche keywords that’s enough to land on the first page.

Specification

MP4, up to 100 MB, up to 60 seconds, aspect 1:1 or 9:16 recommended. Audio is optional — Etsy plays gallery videos muted, so avoid voiceover or text-overlay strategies that rely on audio.

Step by step with Buust

Connect your Etsy shop (OAuth, < 1 minute). Listings are imported into Buust along with images and titles. You pick a template, start the bulk render and let Buust upload automatically into the Etsy gallery.

FAQ

Common questions

What if my Etsy listing only has one image?+

Buust uses that one image plus the title and animates it with camera moves, text overlays and music. More images make for richer videos, but one image is enough.

Are Etsy videos shown in the mobile app?+

Yes, right in the listing gallery on iOS and Android. Mobile accounts for over 80 % of Etsy traffic.

Related guides

Shopify

How do I create a product video for my Shopify store?

How to automatically embed a product video on every product page in Shopify — no theme code, no third-party hosting.

Read

Format

Which format do I need for a product video?

Vertical, square or wide — which aspect ratio for eBay, Shopify, Amazon, Etsy and social? A decision cheatsheet.

Read

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