Making scale visible in the video
With jewellery, buyers often underestimate the size. If possible, a shot “on the finger” or “on the neck” — alternatively a size comparison image (e.g. next to a coin).
Guide · Branche
How do I create a product video for jewellery?
Jewellery lives off shine, reflection and scale — all three are far easier to show in an animated video than in stills.
TL;DR
- Macro shots are a must — at least one detail shot.
- A black or grey background brings out the shine.
- A slow zoom on a stone/diamond = a conversion boost.
- Buust templates accept transparent PNGs for background compositing.
FAQ
Common questions
Are animations like sparkle stars okay?+
Very sparingly. Real reflections beat any sparkle effect — and the latter quickly make the listing look cheap.
Related guides
eBay
How do I create a product video for eBay?
How to create an eBay product video from your listing images in under 10 minutes and publish it straight into the eBay gallery.
ReadTry Buust in 10 minutes.
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