Functional overlays vs decorative
Functional: price, USP (“waterproof”), material, dimensions. Decorative: “Buy now!”, animated arrows, sparkle effects. The latter pull attention away from the product — rarely a win.
Guide · Format
Which text overlays belong in a product video?
Text in a video can be a click booster or a click killer. This guide separates the functional from the decorative.
TL;DR
- At most 5 words per overlay block.
- Price ALWAYS visible (Buust templates have a dedicated price pop-up slot for this).
- Brand logo shown for 2 seconds at most.
- No text on a moving product — wait for the still frames.
FAQ
Common questions
Should I show the product title in the video?+
Only briefly, or not at all — eBay/Shopify/Amazon already show the title prominently next to the video. Duplicated information is just a distraction.
Related guides
Format
Which format do I need for a product video?
Vertical, square or wide — which aspect ratio for eBay, Shopify, Amazon, Etsy and social? A decision cheatsheet.
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