buust
Guide · Operations

Which mistakes should I avoid with product videos?

From 50,000+ videos generated in Buust we know the classics. Here are the ten most common mistakes — and one concrete fix for each.

TL;DR
  • Wrong aspect ratio.
  • Too long.
  • No clear hook.
  • Over-the-top animation.
  • Licence-protected music.
  • Burnt-in watermark text.
  • Outdated price details in the overlay.
  • Stock photo instead of your own images.
  • Manual upload without tracking.
  • No bio link for social.

The top 3 killers in detail

Wrong aspect: 9:16 in a marketplace gallery gets cropped to 1:1 and the hook is gone. Fix: 1:1 as the safe default aspect, plus 9:16 for social.

Too long: 30+ seconds in an eBay gallery = 80 % drop-off. Fix: max. 15 seconds for the gallery.

Licence-protected music: a Spotify track in the video can suspend the listing. Fix: royalty-free only.

FAQ

Common questions

How do I correct a video that’s already published?+

In Buust: render a new version, click “Replace” — the old video is swapped for the new one without the listing losing its search ranking.

Related guides

Format

Which format do I need for a product video?

Vertical, square or wide — which aspect ratio for eBay, Shopify, Amazon, Etsy and social? A decision cheatsheet.

Read
Format

What music may I use in my product video?

Royalty-free, GEMA, licence headaches: what music you may use in product videos — per marketplace and social platform.

Read

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Common mistakes with product videos — and how to avoid them · Buust