Gallery slots vs story slots
On marketplaces the video auto-plays muted in the gallery slot — users stay max. 10–15 seconds before clicking on. On social, by contrast, a reel is watched in full if the hook works in the first 1.5 seconds.
Guide · Format
How long should my product video be?
Longer ≠ better. This guide shows the optimal video length per platform, based on engagement data and platform limits.
TL;DR
- eBay/Shopify/Etsy gallery: 10–20 seconds ideal.
- Amazon A+ Content: 30–45 seconds.
- Instagram reels/TikTok: 15–30 seconds.
- YouTube Shorts: up to 60 seconds.
FAQ
Common questions
What if my product needs more explaining?+
Split it into two videos: a 15-second reel for the gallery, a 45-second explainer for A+ Content or your own landing page. Buust supports both.
Related guides
Format
Which format do I need for a product video?
Vertical, square or wide — which aspect ratio for eBay, Shopify, Amazon, Etsy and social? A decision cheatsheet.
ReadeBay
How do I create a product video for eBay?
How to create an eBay product video from your listing images in under 10 minutes and publish it straight into the eBay gallery.
ReadTry Buust in 10 minutes.
10 videos free. Enough for your first listings.