What buyers need at first glance
Three things in under 0.4 seconds: the product, a hint of scale, a clean background. Anything that covers those three costs you click rate.
Guide · Format
How do I build a good thumbnail for my product video?
On eBay and Shopify the first frame of the video is used as the thumbnail. On YouTube/TikTok you get an explicit choice. This guide shows how to maximise the click rate in both worlds.
TL;DR
- The product MUST be visible, with no speech bubble or logo in front of it.
- High contrast between the product and the background.
- No text overlay across the product.
- Buust automatically uses the strongest listing image as the thumbnail.
FAQ
Common questions
Can I upload my own thumbnail image?+
On YouTube and TikTok yes, on eBay and Shopify no — there it’s the first frame of the video. Buust optimises this automatically.
Related guides
Format
Which format do I need for a product video?
Vertical, square or wide — which aspect ratio for eBay, Shopify, Amazon, Etsy and social? A decision cheatsheet.
ReadTry Buust in 10 minutes.
10 videos free. Enough for your first listings.